Motorcycle Awareness Month saw motorcycle riders, drivers, and safety advocates across Victoria come together with one goal: to cut the number of riders getting hurt, or worse, on Australian roads. At the time, motorcyclist fatalities were nearly 50% more than the previous year, so we knew this one needed to hit home.
So what did we do?
We turned the spotlight on intersections, because that’s where nearly two-thirds of those lives were lost. We ran a campaign across social, radio and online reminding drivers to check twice, especially before turning. And we pushed the message that behind every helmet is a human, someone’s mate, sibling, partner, or parent.
The Motorcycle Community Engagement Panel (MCEP), with support from the TAC, VicRoads, and Victoria Police, helped carry the message statewide. From posters to public events, we made it clear: rider safety isn’t just a rider’s job. It’s everyone’s.
TAC also hit the ground in Geelong for the month’s launch event at Transvaal Square, bringing riders together, sharing stories, and handing out the kind of info that might just save a life down the line.
For riders, TAC doubled down on the basics that matter: gear up every time, ride with focus, and never assume you’ve been seen. For drivers, it was a call to action: look out for bikes, do the head check, and take that extra second before pulling out.
We know the road isn’t always fair. But every rider deserves to make it home. That’s what Motorcycle Awareness Month is about, and that’s why we’ll keep showing up.