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Motorcyclist Awareness Month

Share the road, keep everyone safe

Every October, we celebrate Motorcyclist Awareness Month (MAM) - a time to remind everyone on the road to look out for each other. It’s about sparking conversations, sharing stories, and building habits that help riders and drivers all get home safely.

While all of us face risks on the road, the outcomes can be much worse for motorcyclists. That’s why MAM isn’t just about riders - it’s about all of us. Whether you’re behind the handlebars, the wheel, or simply crossing the street, we all have a role to play in keeping roads safe.

This month we’re focusing on simple things that make a big difference - being visible, checking blind spots, wearing the right gear, and respecting each other’s space.  It’s a reminder to take extra care on the roads this month, and every month. At the heart of it is one simple message: share the road, keep everyone safe.

Looking out for motorcyclists

Motorbike riders can be harder to see, especially at intersections, in blind spots and in heavy traffic. You can help keep riders safe by:

Taking an extra moment to check for motorcyclists before turning, merging, or changing lanes.
Giving riders plenty of space on the road.
Understanding that motorcyclists may move within their lane to improve visibility or avoid hazards.
Staying alert and looking twice for motorcycles.

Remember, there's a person behind every helmet, with family and loved ones waiting for them at home. By looking out for riders and sharing the road safely, we can all help make Victoria's roads safer.

  • Motorcyclist Awareness Month 2026 Community Event

    We’re kicking things off with a community event to launch Motorcyclist Awareness Month 2025.

    Sunday 4 October, 10:00 AM – 12:00 PM
    Birrarung Marr Walk, Melbourne

    It’s the perfect way to start the month, meet fellow riders, and spread the message: share the road, keep everyone safe.

  • What's on

    Come down for a morning of bikes, conversations and connection. There’ll be:

    -  Q&A with 2026 MAM Ambassador, Ross Noble

    - Bike displays (including community members, Victoria Police and Ambulance Victoria)

    - Free giveaways and practical safety tips to take on the road

    - A Show & Shine competition - polish up your ride and show it off

    - A chance to chat with other riders and road users about how we can make every ride safer

What's on this month

There’s a lot happening through October, both locally and across the state, to keep the conversation going and spread the safety message. Check out the Facebook page for the latest events. Here are some of the highlights:

4 October MAM Community Launch Event, Birrarung Marr Walk, Melbourne

23-25 October MAM stand, Expo Site, MotoGP Phillip Island

Did you know

  • Motorcycles make up around 3% of registered vehicles in Victoria, yet riders account for 17% of deaths and around 23% of very serious injuries on our roads.

  • In the last year, 67 motorcyclists lost their lives in Victoria - that’s more than one in five road fatalities.

  • Around 60% of motorcyclist deaths involve another vehicle - most often at intersections or when drivers fail to check blind spots.

  • Every year, more than 2,500 people are injured in motorcycle crashes across Victoria.

  • Visibility matters: riding with headlights on during the day makes you twice as likely to be seen by other road users.

  • As a driver, be sure to look out for motorcycles. It could save a life.

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