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Current Motorcycle Safety Campaign

To complement its existing motorcycle safety campaign, which had been encouraging riders to wear protective clothing at all times (March 2008), the TAC wanted to make riders aware of their extreme vulnerability on the road.

The new campaign reminds riders about the types of risks they are exposed to every time they ride and that no matter who is at fault, it likely to come of second best in the case of a crash.

Market research undertaken by the TAC indicates that are riders underestimate the level of risk they are exposed to and that many ignore the options that can assist them in reducing their level of risk; including riding at a safe speed, wearing protective clothing and being highly visible.

Current motocycle safety campaign keyframe

New Campaign Urges Riders to Reduce the Risks (60sec) 2009

Background on motorcycle crashes

Currently motorcycles and scooters account for 3% of the Victorian motor-vehicle fleet and for 0.6% of the vehicle kilometres travelled. Unfortunately,riders are over-represented in road trauma. In 2008, they accounted for 14% of all road deaths on Victoria’s roads.

Independent research conducted by the Australian Institute of Health and Welfare indicates that riders are 38 times more likely to be seriously injured than motorists. This is a national figure based on serious injury per distance travelled. The full report, it is available at: http://www.nisu.flinders.edu.au/pubs/reports/2008/injcat113.pdf

In 2008, of the 43 motorcyclists fatally injured on Victorian roads, 56% were single vehicle crashes with at least 50% of these crashes involving excessive speed. Almost 50% of motorcyclists killed in 2008 were aged 40 years and above.

In 2008, 43 motorcyclists were killed on Victorian roads, of these:
•93% were male
•44% occurred on roads sign posted at 100km/h or more
•56% were involved in single vehicle crashes
•42% occurred in rural Victoria and
•49% were involved in crashes between the hours of 10am and 6pm

Over 1,000 (1,044) motorcyclists sustained a serious injury in 2008. 254 motorcyclists sustained very severe injuries such as internal injuries, brain injuries, degloving and amputation.

A further breakdown of both fatal and serious injury statistics over the last five years for motorcyclist’s can be found under the Statistics section of the TAC Safety web site.